Doing Both: Capturing Today's Profit and Driving Tomorrow's Growth

P style="MARGIN: 0px"Innovate for the future or optimize the present?/P P style="MARGIN: 0px"Reach new markets or build existing ones?/P P style="MARGIN: 0px" /P P style="MARGIN: 0px"Don’t choose. Don’t settle./P P style="MARGIN: 0px"Do both. Here’s how./P P style="MARGIN: 0px" /P P style="MARGIN: 0px"Over the past seven years, Cisco’s Doing Both strategy has doubled revenue, tripled profits, and quadrupled earnings per share. This insider guide reveals how Cisco did it—and how you can, too./P P style="MARGIN: 0px" /P P style="MARGIN: 0px"IDoing Both/I means approaching every decision as an opportunity to seize, not a sacrifice to endure. It means avoiding false choices, reduced expectations, and weak compromises. It means finding ways to make each option benefit and mutually reinforce the other./P P style="MARGIN: 0px" /P P style="MARGIN: 0px"In this book, Cisco Senior Vice President Inder Sidhu explains why “doing both” is today’s best growth strategy. Then, drawing on Cisco’s hard-won insights and the experiences of companies like Procter Gamble, Whirlpool, and Harley-Davidson, Sidhu presents a complete blueprint for “doing both” in your company, too./P P style="MARGIN: 0px" /P P style="MARGIN: 0px"BWin by IDoing Both!/I /B /P UL LI DIV style="MARGIN: 0px"Sustaining Iand/I Disruptive Innovation/DIV/LI LI DIV style="MARGIN: 0px"Existing Iand/I New Business Models/DIV/LI LI DIV style="MARGIN: 0px"Optimization Iand/I Reinvention/DIV/LI LI DIV style="MARGIN: 0px"Satisfied Customers Iand/I Gratified Partners/DIV/LI LI DIV style="MARGIN: 0px"Established Iand/I Emerging Countries/DIV/LI LI DIV style="MARGIN: 0px"Doing Things Right Iand/I Doing What Matters/DIV/LI LI DIV style="MARGIN: 0px"Superstar Performers Iand/I Winning Teams/DIV/LI LI DIV style="MARGIN: 0px"Authoritative Leadership Iand/I Democratic Decision Making/DIV/LI/UL P style="MARGIN: 0px" /P